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Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

DOI: 10.12677/MOM.2022.121002, PP. 9-18

Keywords: 泰国数字营销,营销战略,工业4.0,消费者行为
Thailand Digital Marketing
, Marketing Strategy, Industry 4.0, Consumer Behavior

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In recent years, Thailand has entered the era of Industry 4.0, making companies or consumers faced with changes brought about by technology. The traditional business model has also been disruption, and many companies have begun to face the problem of declining sales and customer numbers. In order to understand the needs of consumers, companies have to adjust their business practices to 4.0 era operations. Therefore, the integration of digital technology and scientific progress has provided us with a new way of life. As technology plays a role in all fields, marketing reform and consumers are important issues for all enterprises, and it is absolutely necessary to act. In order to succeed, it must go through an efficient process and always respond to the challenges of change. This is an important skill for mankind in the 21st century and Thailand to develop in the era of smart industry 4.0. Digital marketing is a form of online shopping through the Internet and an application platform or service that uses digital technology, including digital media such as mobile phone applications that display on-screen messages for advertising. Therefore, this article explores the perspective of consumer behavior and scholars’ research on Thailand’s digital marketing strategy in the industry 4.0 era. This article conducts empirical research by means of online survey.


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