发展红色文化产业的现实意义及路径——以广安“邓小平故里”为例
Practical Significance and Approaches of Developing Red Culture Industry—Research Based on “Deng Xiaoping’s Hometown”

本研究以广安“邓小平故里”为例，认为发展红色文化产业具有政治、经济、文化、社会四重重要意义，以及开发、宣传与创新三方面发展路径，并指出在此基础上能够进一步形成推动社会主义现代化建设的综合效应。本研究旨在促进红色文化产业可持续发展，助推中国特色社会主义文化更加深入人心，在推进社会主义现代化建设的过程中提升人民群众的文化自信和国家文化软实力。
Taking “Deng Xiaoping’s hometown” as an example, this study holds that the development of red culture industry has four important significance of politics, economy, culture and society, and the development path of red culture industry from three aspects of development, publicity and innovation, and points out that the comprehensive effect of promoting socialist modernization can be further formed on this basis. This study aims to promote the sustainable development of the red culture industry, boost the popularity of socialist culture with Chinese characteristics, and enhance people’s cultural confidence and national cultural soft power in the process of promoting socialist modernization.