基于VR的红色文化情境对利他行为的影响研究
Research on the Influence of Red Culture Situation on Altruistic Behavior Based on VR

利他行为对于人类生存和社会发展至关重要，对利他行为及其影响因素的研究一直是积极心理学家着力探讨的重要问题之一，近年来研究者越来越关注文化对利他行为的作用，但缺少对文化情境这一影响因素的研究。而红色文化作为中国传统文化的重要组成部分，其所蕴含的先进思想、革命文化和红色精神，能在塑造人的品格这一方面产生重要的积极作用，已有研究证明红色文化能促进人利他行为的产生。而本研究进一步探讨了如何更好地通过虚拟现实情境实现红色文化情境的文化功能和教育功能，探究VR的红色文化情境与利他行为的关系。以利他行为为基础理论，以VR为技术依托，通过实验对来自全国各地的温州大学大学生进行研究，运用独立样本t检验进行分析。结果表明，红色文化情境能有效地诱发利他行为倾向。
Altruistic behavior is crucial to human survival and social development, and the study of altruistic behavior and its influencing factors has been one of the important issues that positive psychologists focus on. In recent years, researchers have paid more and more attention to the effect of culture on altruistic behavior, but the research of cultural context which is an influencing factor is still missing. As an important part of Chinese traditional culture, red culture which contains advanced thoughts, revolutionary culture and Red Spirit plays an important positive role in shaping people’s character, and it has been proved that red culture can promote altruistic behavior. This study further explores how to better realize the cultural and educational functions of the red cultural context through the virtual reality context, and explores the relationship between the red cultural context of VR and altruistic behavior. Based on the theory of altruistic behavior and VR technology, an experiment was conducted to study college students from Wenzhou University in China, and an independent sample t-test was used to analyze the results. The results show that red cultural context can induce altruistic behavior tendency effectively.