语料库驱动下三江源国际传播的话语分析
Study on the International Dissemination of Sanjiangyuan Based on Corpus-Driven Discourse Analysis

随着中国第一批国家公园正式设立，三江源再次成为世界关注的焦点。如何推进三江源国际传播，提高其国际知名度和美誉度应受到高度重视。本文基于语言学视角，采用语料库驱动与批评话语分析相结合的方法，通过对AntConc软件检索超大型语料库NOW中75篇三江源国际报道，分析了三江源国际传播的重要时间节点、区域分布、英媒关注热点、话语构建方式以及海外受众接受度，并根据研究发现提出了建立积极的传播话语体系、搭建国际传播平台以及建设平行语料库的三江源国际传播的话语策略。希望本研究为三江源国际传播课题提供不同的理论视角和数据支撑。
With the official establishment of the first-batch national parks in China, Sanjiangyuan has at-tracted worldwide attention once again. Thus, how to popularize Sanjiangyuan in the world and improve its international reputation is worth exploration. This paper starts from a linguistic perspective and performs combined corpus-driven and critical discourse analysis. AntConc software is used to retrieve 75 Sanjiangyuan international reports in the super-large corpus NOW. On this basis, important time nodes, regional distribution, presenting the focus, discourse construction of English media and audience acceptance in terms of Sanjiangyuan international dissemination are examined. Based on the analysis results, the discourse strategy of Sanjiangyuan international dissemination is put forward, i.e., establishing a positive communication discourse system, an international communication platform and a parallel corpus. It is hoped to provide different theoretical perspectives and qualitative data support for Sanjiangyuan international dissemination.