本次研究是基于武汉体育学院的校园文化创意插画，作为校园文化建设的重要组成部分，已成为文化创意产业新的增长点，旨在传承了高校体育文化，传播校园的体育精神理念，更是提升高校体育品牌价值的重要手段。通过提炼具有武汉体育学院校园文化特色的视觉形象，插画对高校历史、文化底蕴有一定的传播价值，有特色的兼具审美艺术价值和实用功能于一体的体育文化创意产品，建立体育校园品牌形象，具有一定的研究和实践价值。
This research is based on the campus cultural creative illustrations of Wuhan Sports University. As an important part of the campus culture construction, it has become a new growth point of the cultural and creative industry. It aims to inherit the university sports culture and spread the campus sports spirit concept. It is also an important means to enhance the value of college sports brand. By refining the visual image with the characteristics of the campus culture of Wuhan Sports University, the illustrations have a certain communication value for the history and cultural heritage of the university, and the distinctive sports culture creative products that have both aesthetic and artistic value and practical functions to establish a sports campus brand image, has certain research and practical value.
