运用SWOT分析法分析在自贸港政策下海南滨海民俗体育的优势、劣势、机遇及威胁。优势：海南具有丰富的滨海民俗体育文化资源，海南滨海民俗体育具有丰厚文化内涵能够满足民众的体育文化需求；劣势：主要有脱离社会的传统民俗规矩的制约、民众缺乏现代民俗体育的认知；滨海民俗体育发展重视程度不够；机遇：自贸港政策下促进了经济发展促使新农村的建设城乡一体化；威胁主要：外籍人员的进出自由介入西方体育的引导、冲击本土滨海民俗体育的现代发展等。建议：解读自贸港政策意律，以借现代信息技术和科技构建海南滨海民俗体育与外俗体育的交流平台。
The SWOT analysis method is used to analyze the advantages, disadvantages, opportunities and threats of Hainan Coastal Folk Sports under the Free Trade Port policy. Advantages: Hainan has rich coastal folk sports and cultural resources, and Hainan’s coastal folk sports has rich cultural connotations that can meet the needs of people’s sports culture; disadvantages: mainly out of the constraints of traditional folk customs and regulations in the society, and the people’s lack of awareness of modern folk sports; insufficient attention to the development of coastal folk sports; opportunity: economic development under the free trade port policy promotes the construction of new rural areas and urban-rural integration; the main threat: the free entry and exit of foreigners intervenes in the guidance of Western sports and impacts the modern development of local coastal folk sports wait. Proposal: Interpret the Free Trade Port’s policies and laws, and build an exchange platform between Hainan’s coastal folk sports and foreign sports with modern information technology and technology.
