奥林匹克新格言“更快、更高、更强——更团结”强调“团结”的价值维度，与即将举办的2022北京冬奥会举办理念具有一致性。研究发现，2022北京冬奥会在彰显奥林匹克新格言方面面临的挑战有：1) 2022全球新冠疫情持续蔓延对奥运会“团结氛围”的影响；2) 世界“百年未有之大变局”对奥运会的干扰；3) 奥林匹克改革对奥运会运作模式提出了新要求；4) 2022北京冬奥会对社会参与机制提出了更高的要求。2022北京冬奥会与奥林匹克新格言融合的策略选择为：1) 用严密新冠疫情防控措施为奥运会团结氛围提供安全保障基础；2) 加强奥林匹克组织体系及利益相关者的团结协作；3) 完善2022北京冬奥会的社会参与机制；4) 充分发挥2022北京冬奥会在构建人类命运共同体中的作用。
The new Olympic motto “faster, higher, stronger—more united” emphasizes the value dimension of “united”, which is consistent with the concept of hosting the 2022 Beijing Winter Olympics. The study found that the challenges faced by the 2022 Beijing Winter Olympics in highlighting the new Olympic motto are: the impact of the continued spread of the 1) 2022 global new crown epidemic on the Olympics “atmosphere of solidarity”; 2) the interference of the world’s “major changes unseen in a century” on the Olympics; 3) the Olympic reform puts forward new requirements for the operation mode of the Olympic Games; 4) 2022 Beijing Winter Olympics put forward higher requirements for the social participation mechanism. The strategies for the integration of Beijing 2022 Winter Olympics and the New Olympic Motto are as follows: 1) use strict measures to prevent and control the new crown epidemic to provide a safe foundation for the Olympic unity atmosphere; 2) strengthen the Olympic organization system and the solidarity and cooperation of stakeholders; 3) improve The social participation mechanism of the 2022 Beijing Winter Olympics; 4) give full play to the role of the 2022 Beijing Winter Olympics in building a community with a shared future for mankind.
