基于皮尔斯符号学理论的云锦文创产品设计研究
Research on the Design of Yunjin Cultural and Creative Products Based on Peirce’s Semiotic Theory

云锦是世界非遗与我国传统文化代表，必须传承和传播好。如何使云锦文创产品承担起赓续云锦文化传统的使命，本文通过回溯云锦的花色图案与历史演变，结合皮尔斯符号学理论，从语形学、语义学和语用学三个不同层面阐释云锦图案符号的功能，解析其在外延表象符号归纳、内涵文化符号解析和示能符号呈现上对云锦文创产品设计产生的影响，从而在云锦文创产品设计中实现既萃取云锦精湛技艺和优美纹样图饰符号又与时代元素融合，助力云锦文创产品的高质量发展。
As a world intangible cultural heritage and cultural symbol, Yunjin has the necessity of inheritance and wide dissemination. How to make Yunjin cultural and creative products undertake the mission of continuing cultural tradition has become an important issue. By tracing back to the color patterns and historical evolution of Yunjin, combined with Pierce’s Semiotics Theory, this paper explains the function of Yunjin pattern symbols from three different levels of morphology, semantics and pragmatics, and analyzes its influence on the design of Yunjin cultural and creative products in terms of extension representation symbol induction, connotation cultural symbol analysis and indicator sign presentation. It can not only extract the exquisite skills and beautiful patterns and decorative symbols of Yunjin, but also integrate with the elements of the times, so as to help the high-quality development of Yunjin cultural and creative products.