田径文化传播活动包括了田径文化传播者与田径文化传播受众两个层面，在田径文化传播的过程中，把握好对于田径文化传播受众的心理分析与研究，有利于提高田径文化的传播效果。使用文献资料法等研究方法对后真相时代田径文化传播中受众的选择心理、从众和求异心理、认知与需求心理、共情与移情心理等方面进行研究分析，并籍此提出了基于受众心理的田径文化传播创议：引导公众心绪，攻陷田径文化传播的舆论高地；新旧媒体联结，调和受众求同存异心理；厘正受众认知倾向，浸染田径文化传播受众主流价值观；革新舆论指引形式，切入田径文化传播受众的现代生活。
Track and field cultural communication activities include two levels: track and field cultural com-municators and track and field cultural communication audiences. In the process of track and field cultural communication, grasping the psychological analysis and research on the audiences of track and field culture communication will help improve the communication effect of track and field culture. Using the literature method and other research methods to conduct research and analysis on the audience’s choice psychology, conformity and difference psychology, cognition and demand psychology, empathy and empathy in the post-truth era of track and field cultural communication, and based on this audience psychology of track and field culture communication initiative: guide the public’s mood and conquer the high ground of public opinion for track and field cultural communication; connect new and old media to reconcile the audience’s mentality of seeking common ground while reserving differences; correct the audience’s cognitive tendency and infiltrate the audience’s mainstream values of track and field culture communication; innovate the form of public opinion guidance and cut track and field culture spreads the modern life of the audience.
