The objective of the article is to research the
priorities in providing animation services during recreational activities for
different age groups of tourists. The study involved 324 respondents who
belonged to four age groups (1 group: aged 17 - 23; 2 group: aged 24 - 35; 3
group: aged 36 - 50; 4 group: aged 51 - 65). The main condition was the
presence of experience of recreational rest in Ukraine and abroad. Methods: Analysis of scientific and methodological sources, surveys, questionnaires,
method of expert evaluation, pedagogical experiment, statistical data of
pedagogical observation, factor analysis.Results.It is established that the availability of quality
animation activities ranks fourth among the priorities in choosing the place of
health-recreation rest. Priorities in the choice of animation services for
different age groups of tourists from Ukraine differ significantly. The most
popular for all age groups are: concert and entertainment animation; animation
for adults; children’s animation; exhibition
animation; physical culture and health animation; show animation. The
comparative analysis of the organization of animation services during the recreational rest of tourists showed that the most high-quality and interesting organization of animation
activities is provided by hotels in Turkey and Egypt.Conclusions. The following main trends and changes in providing
animation services have been identified: reduction of animation programs and
cutdown of diversity in providing animation services; reducing the level of requirements for the content of
animation programs; deterioration of the level of animation services in both
national and foreign recreation areas.
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