In the context of enterprise modeling, this paper is to explain business modeling. The enterprise modeling has been developed to support different stakeholders in their decision-making processes. Managers, auditors, enterprise architects, and business developers have particular expectations concerning the enterprise and they need conceptual modeling. Beyond that, business units, i.e., customers, producers, cooperators, and suppliers are interested in the conceptual modeling and enterprise models. In this paper, author argues that conceptual modeling is necessary for enterprise management, and particularly for internal auditing. Author uses the enterprise architecture approach, presents enterprise architecture frameworks; discusses enterprise modeling methods, languages, and tools to reveal the opportunity to apply conceptual modeling for enterprise management. This paper aims to present the application of Assurance Map, tasks and goal modeling in an integrated conceptual model.
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