Analyzes the challenges and opportunities facing the broadcasting and hosting industry in the era of fusion media from the perspective of audience, host personality and media discourse power. According to the research, with the advent of the era of integrated media, the broadcasting and hosting industry is faced with the impact and challenges brought by the diversification of audience choice, the weak personality of broadcasting and hosting, the transformation of media discourse power and the rapid development of artificial intelligence. However, it also faces the development advantages and opportunities brought by increasing audience, expanding influence, direct communication effect, prominent audience literacy, and modern media technology change. Put forward the innovation old thinking and concept of broadcasting and hosting, set up personalized style of broadcasting and hosting, improve the level of business of broadcasting and hosting, use new media technology innovation, and expand the media culture communication ability and so on industry innovation and development countermeasures of broadcasting and hosting. Finally, the future development prospect of broadcasting and hosting industry in the era of fusion media is prospected.
References
[1]
Cao, L. J. (2019). New Media Era TV News Broadcast Management and the Development of All Creation. Reporter Cradle, 3, 93-94
[2]
Cao, Y. P. (2018). All Media Era TV News Broadcast Hosted the Challenge and Countermeasures. Research on Communication Power, 2, 123-129
[3]
Zhen, C. H., & Huang, Y. N. (2018). China New Media Development Report (2018): New Technology Speeds up Media Convergence. China Press and Publication Radio & Telegraph. http://media.people.com.cn/n1/2018/0703/c40606-30111254.html
[4]
He, G. (2017). The Strain and Persistence of Hosts in the Era of Financial Media. China Newspaper Industry, 24, 74-75.
[5]
Jing, C. J. (2016). An Introduction to the Art of Broadcasting and Hosting. The Communication University of China Publishing House.
[6]
Liang, Y. (2019). On The Innovation and Persistence of TV News Broadcasting in the Era of Convergence Media. Research on Communication Power, 3, 143.
[7]
Samuel, H. T. (2013). The Clash of Civilizations. Xinhua Publishing House.
[8]
Wang, D. (2017). New Media Era TV News Broadcast Management Problems and Solutions. Journal of Audio-Visual, 12, 108-109.
[9]
Wei, H. (2019). The Innovation and Persistence of TV News Broadcasting and Hosting in the Era of Convergence Media. China Newspaper Industry, 10, 95-96.
[10]
Yao, X. S. (2013). New Media Era Broadcast Television Language Study. Language Publishing House.
