The footwear and clothing manufacturing sector is
one of the most vibrant and profitable sectors in Greece. The majority of the
firms belonging to this sector present important figures in terms of sales,
turnover and value added and are part of multinational firms. For that reason
the objective of this paper is to estimate and compare the competitiveness of
two firms, specifically Bershka and Zara, parts of the group Inditex, with the
use of financial ratios such as liquidity, capital structure etc. The results
show that the comparison between the two specific firms with the largest market
share in the group can lead to safe proposals and commitments for the
improvement of the competitiveness of the group.
References
[1]
Bragg, D. (2002). Contemporary Vocational Models and Programs: What the Research Tells Us. New Directions for Community Colleges, 2002, 25-34.
https://doi.org/10.1002/cc.50
[2]
Coelli, T., Rao, D. S. P., & Battese, G. E. (1999). An Introduction to Efficiency and Productivity Analysis. Kluwer Academic Publishers.
https://doi.org/10.1007/978-1-4615-5493-6
[3]
Delen, D., Kuzey, C., & Uyar, A. (2013). Measuring Firm Performance Using Financial Ratios: A Decision Tree Approach. Expert System with Applications, 40, 3970-3983.
https://doi.org/10.1016/j.eswa.2013.01.012
[4]
Dima, A., & Dobrin, C. (2016). Globalization and the Competitiveness of the European Textile and Clothing Industry. The Annals of the University of Oradea, Economic Sciences, 124, 1102-1108.
[5]
Euske, K. J., & Zander, L. A. (2005). History of Business Performance Measurement. In Encyclopedia of Social Measurement (Vol. 2, pp. 227-232). Elsevier.
http://hdl.handle.net/10945/43836
https://doi.org/10.1016/B0-12-369398-5/00473-4
[6]
Evans, J. R., & Lindsay, W. M. (2008). The Management and Control of Quality (7th ed.). Thomson/South-Western.
[7]
Fischer, C., & Schornberg, S. (2007). Assessing the Competitiveness Situation of EU Food and Drink Manufacturing Industries: An Index-Based Approach. Agribusiness, 23, 473-495. https://doi.org/10.1002/agr.20139
[8]
Ganiyu, R. A., Barbara, O. A., & Paul, O. O. (2018). Trends in Business Performance Measurement: A Literature Analysis. International Journal of Social Sciences and Humanities Reviews, 8, 151-160.
[9]
Grigorakos, D. (2009). Financial Indicators of Companies (p. 20).
https://dspace.lib.uom.gr/bitstream/2159/13387/2/GrigorakosMsc2009.pdf
[10]
Lucena, F. J., Aznar Díaz, I., & Romero Rodríguez, J. M. (2020). Human Factor and Business Productivity: An Approach from the Analysis of Cross-Cutting Competences. Innovar, 30, 51-62. https://doi.org/10.15446/innovar.v30n76.85194
[11]
Lynch, R. L., & Cross, K. F. (1995). Measure Up! Yardsticks for Continuous Improvement. Basil Blackwell.
[12]
Madushanka, K. H. I., & Jathurika, M. (2018). The Impact of Liquidity Ratios on Profitability. International Research Journal of Advanced Engineering and Science, 3, 157-161.
[13]
Marques, A. D., Guedes, G., & Fereira, F. (2017). Competitive Strategies in Fashion Industry: Portuguese Footwear Industry. IOP Conference Series: Materials Science and Engineering, 254, Article ID: 202006.
https://doi.org/10.1088/1757-899X/254/20/202006
[14]
Neely, A. (2002). Business Performance Measurement, Theory and Practice. Cambridge University Press. https://doi.org/10.1017/CBO9780511753695
[15]
Porter, M. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Simon and Schuster, Free Press.
[16]
Ramachandran, K., & Madhumathy, M. (2016). A Study on Capital Structure and Financial Performance of Indian Textile Industry. International Journal of Management, 7, 313-322.
[17]
Scorrano, P., Fait, M., Maizaa, A., & Vrontis, D. (2019). Online Branding Strategy for Wine Tourism Competitiveness. International Journal of Wine Business Research, 31, 30-50. https://doi.org/10.1108/IJWBR-06-2017-0043
[18]
Talluri, S., Kim, M. K., & Schoenherr, T. (2013). The Relationship between Operating Efficiency and Service Quality: Are They Compatible? International Journal of Production Research, 51, 2548-2567. https://doi.org/10.1080/00207543.2012.737946
[19]
Tsoukatos, E., Psimarni-Voulgaris, F., Lemonakis, C., & Vassakis, K. (2017). The Impact of R&D and Information Technology on Innovation Performance of Greek SMEs. Global Business and Economics Review, 19, 521-535.
https://doi.org/10.1504/GBER.2017.086602
[20]
Tuvadaratragool, S. (2012). The Role of Financial Ratios in Signaling Financial Distress: Evidence from Thai Listed Companies. Lismore. Southern Cross University.
[21]
Vrontis, D., Christofi, M., & Katsikeas (2020). An Assessment of the Literature on Cause-Related Marketing: Implications for International Competitiveness and Marketing Research. International Marketing Review, 37, 977-1012.
https://doi.org/10.1108/IMR-07-2019-0202
[22]
Vrontis, D., Tardivo, G., Bresciani, S., & Viassone, M. (2018). The Competitiveness of the Italian Manufacturing Industry: An Attempt of Measurement. Journal of the Knowledge Economy, 9, 1087-1103. https://doi.org/10.1007/s13132-016-0397-1
[23]
Zainudin, F., & Hashim, A. (2016). Detecting Fraudulent Financial Reporting Using Financial Ratio. Journal of Financial Reporting and Accounting, 14, 266-278.
https://doi.org/10.1108/JFRA-05-2015-0053
