动态多模态视角下对迪士尼电影《花木兰》预告片的分析
The Analysis of the Trailer of the Disney Movie Mulan from a Multimodal Perspective

随着社会的发展，各种各样的新媒体形式开始承担起传递信息的任务，电影便是这其中最为突出的一个。电影能够作为反映文化与交流的载体，而电影的预告片也是电影制作过程中十分有效的一种宣传与吸睛方式。近些年来语言学领域中也出现了不少关于电影预告片的分析。《花木兰》是由迪士尼取材于中国传统故事《木兰辞》改编的真人电影。本文在韩礼德的系统功能语法视角下，以Kress & Van Leeuwen的视觉语法与听觉语法为主要理论框架，对《花木兰》预告片进行多模态语篇分析，以说明其如何以多种模态的联合构建将中国传统故事的价值观进行了美国式的改编。
With the development of society, varieties of new media start to take on the responsibility of transmitting information. Movie is one of those new media that can reflect both culture and communication. The trailers of the movies also become an important and effective publicity and eye-catching method. In recent years, there are many analyses of movie trailers in the field of linguistic. Mulan is a Disney movie adapted from a Chinese traditional story. Based on Halliday’s systematic functional grammar, this paper tries to explore how the different modalities combined together to transfer the value of a Chinese traditional story to an American one by the Kress & Van Leeuwen’s visual grammar, audio grammar and visual-audio combination.