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Exploring the Innovative Ideas of Intangible Cultural Heritage Brand Zhangyan

DOI: 10.12677/MOM.2021.113005, PP. 38-42

Keywords: “漳盐”品牌老化,创新思路,创意延伸
Zhangzhou Salt Brand Aging
, Innovative Ideas, Creative Extension

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The economy of Zhangyan, which was very prosperous during the Ming and Qing Dynasties, caused the consequences of brand aging due to many factors, such as remote location, inconvenient transportation, imperfect infrastructure, single production structure, backward production technology, lack of funds and so on. Combining with Zhang Salt itself and its historical culture, the problems existing in Zhang Salt are analyzed. This article finds out the current problems of the Zhangyan brand. The innovative ideas of the Zhangyan brand proposed in it can also provide a reference for the brand innovation of time-honored brands in poverty-stricken areas.


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