As a national development strategy, rural revitalization is of great significance in China’s modern construction, among which cultural revitalization plays a leading role. This paper will discuss the way to explore rural culture from the perspective of user experience. With a focus on such fields as “eating, clothing, housing, travel, and recreation” that are familiar to the general public, it aims to highlight the protection, inheritance, and development of rural culture, and talent training, and promote rural cultural landscapes and immersive experience of farming culture, as well as cultural productization and the extension of cultural connotation to properly satisfy users’ diversified needs and facilitate the national rural revitalization.
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