农村居民家庭投资理财现状问题调查研究——基于重庆为例
Investigation and Research on the Status Quo of Investment and Financial Management of Rural Households—Based on Chongqing as an Example

农村居民因理财知识的匮乏导致理财方式单一化；农村居民尽管智能手机普及化但相应的理财思想却仍旧保守；农村居民欠缺理财意识；大部分农村居民每年都会有剩余资金但无处投资。我国急需寻找针对于农村金融市场的一个正规且合理的金融知识普及方法，提高农村居民对于理财人员和产品的信任度，从而开拓农村金融市场。
The lack of financial knowledge of rural residents has led to the simplification of financial manage-ment methods; despite the popularization of smart phones, rural residents have conservative fi-nancial management thoughts; rural residents lack financial awareness; most rural residents have surplus funds every year but have nowhere investment. my country urgently needs to find a formal and reasonable method of popularizing financial knowledge for the rural financial market, so as to increase the trust of rural residents in financial management personnel and products, so as to open up the rural financial market.