An Analysis of Guizhou’s International Image in CNN Reports (2011-2021)

Guizhou’s economic and social development has entered the fast lane since 2012, and the leapfrog development of Guizhou and its enormous changes capture the attention of the whole world, making the international image of Guizhou become a concern for academia. Based on the statistics and analyses of the image of Guizhou created by CNN reports in the past decade, it is proposed that the international image of Guizhou should be presented more than just that of an international tourist destination, instead, it should be a multi-faceted and completely new image, which showcases dramatic changes and extraordinary achievements in the economic and social development in Guizhou. Besides, some constructive suggestions are given to enhance the international dissemination of Guizhou’s international image.