The rapid growth of the technology industry has changed the condition of
relationship marketing. The business has simultaneously become more comfortable
and more complicated. It is easier because one can send and receive business information in the click of a button,it is complicated because the new
technologies bring new demand and challenges to the companies. The use of self-service technology is widespread in
China. The purpose of this paper is to show the impact of information
technology on relationship marketing and the factors that lead to customer
satisfaction and commitment to SSTs usage. SPSS was used for the study. The
finding of this study shows that trust is a significant factor for achieving customer satisfaction and commitment,
followed by perceived convenience. Customer satisfaction has the highest
relationship with customer commitment. This study may help the bank
administration to improve the (ATM) self-service technology in a way that will
bring more satisfaction to the customer, which will result in commitment.
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