HOW CARREFOUR REVOLUTIONIZING SUPPLY CHAIN MANAGEMENT: CASE FROM THE UNITED ARAB EMIRATES

Carrefour stands out as one of the largest and most successful hypermarket chains. It provides the customers with the great variety of the household goods, high-quality products, and food brands. Eventually, the hypermarket attracts the customers with the help of special offers and product promotions which customers are interested in. Nowadays, Carrefour in the United Arab Emirates serves over 200,000 customers a day operating 28 hypermarkets and 43 supermarkets (Carrefour Annual Report, 2016). Considering the high dynamics of UAE’s economy development, it is possible to emphasize the role of Carrefour’s power. In fact, it provides all necessary aspects for the cultivation of the effective supply chain, logistics, sourcing, supply management, customer service, demand management, inventory and transportation management, distribution, supply chain outsourcing and other aspects. The current paper is aimed to analyze the advantages and fallbacks of Carrefour within the mentioned area in order to explain the factors contributing to its success and competitiveness to better understand the uniqueness of supply chain in the UAE