INNOVATION MANAGEMENT in BUSINESS: A RESEARCH on THE WORLD'S 50 MOST INNOVATIVE COMPANIES

The purpose of the research is to identify the types of innovation by extracting the profiles of companies that were published as the world's 50 most innovative companies in 2018 by Fast Company. In order to achieve this goal, the business profiles on the Fast Company's internet site have been examined and some titles have been classified. According to the findings of the companies surveyed, companies mainly use product innovation and process innovation together. Moreover, the majority of innovative companies are located in the United States and are established between 2011-2016. Innovative companies are seen to be mostly focused on technology, innovation and trust, and it is also recommended to the other companies to pay attention to these factor