Use of Corporate Twitter Account in Municipalities in the Context of Corporate Communication

Social media applications are widely used by municipalities today because of their ease of communication, fast and cost-effective. However, activities such as municipalities communicating with the public, taking demand, suggestions and criticisms and determining their corporate strategies in the light of this information can be reached more actively with the corporate Twitter account, which is a social media application. In this study, the methods of using corporate Twitter accounts of municipalities were determined and more effective methods of using them were tried to be developed. For this purpose, the content analysis method was carried out on the corporate Twitter accounts of Esenyurt Municipality, Kü？ük？ekmece Municipality and Ba？c？lar municipality between 01.02.2018-28.02.2018 and the results obtained were compared to the results and the solution proposals were tried to be presented. According to the general results of the study, although a communication approach that transmits problems in corporate Twitter accounts and demands information emerges, it is also observed that this communication is limited when the number of members in the accounts is taken into consideration. In addition, it has been determined that corporate Twitter accounts are used only as in the first phase of participation in general, in a way that shows information transfer activity and does not encourage direct participation