The Interaction Of Conflicting Institutional Logics And The Responses Of Managers: A Study Of German Firms Operating In Turkey

Organizational structures and organizational processes are shaped within a specific organizational field and within the framework of logics . Thornton and Ocasio (1999; 2008) have argued that there may be two or more conflicting rhetoric in the organizational field, and heterogeneity can be seen instead of homogeneity, despite the thought of Meyer and Rowan (1977) and DiMaggio and Powell (1983) that the organizations in this field are similar and homogeneous in time. Also, it is argued in institutional theory that clashing and contradictory logics, rules and beliefs can be found at the same time within an organizational field. The aim of this study is to examine how different institutional logics are adapted to multinational organizations operating in emerging markets and the responses given to the emerging institutional chaos. In this study, it is examined how multinational German companies with market logic as widespread institutional logic reconcile both logic and the conflict between them in an emerging country such as Turkey with community logic as its widespread institutional logic