Sportive Communication Facebook and Twitter

Aim: The purpose of this study is; One of the most important tools of social media is to examine the effects of Facebook and Twitter on sports communication, on the axis of athletes, coaches and supporters. Method: International literature was examined in 2010 and after. For the systematic review of the literature, "prisma" (Moher, Liberati, Tetzlaff, and Altman, 2009) protocol was used. The study has been included 36 studies from PubMed and SPORTDiscus databases. Findings and Conclusion: According to the findings of 36 studies; The use of Facebook and Twitter in sports media has led to the creation of a new fan group and fan description, fans feel closer to the successful athletes they follow, encouraging individuals to sport and to be using as an effective tool for sport marketing. While successful athletes have contributed to the branding process, on the other hand the athletes have increased their social anxiety and performance anxiety during the competition. It has been observed that the role of the athlete-manager has changed and that the structure of the sports media has changed