THE EFFECT OF LIFESTYLES ON SOCIAL RESPONSIBLE INVESTMENT FUND PREFERENCES

As a result of increasing environmental pollution and destruction of natural life, the concept of sustainability in consumption and production has emerged. Individuals with high levels of responsibility prefer not only sustainability in their consumption but also socially responsible investments (SRI) in their investments. The purpose of this research is to determine the effect of lifestyles on SRI fund preferences. Within the scope of the study, analysis was made according to the responses of 170 persons with VALS 2 scale. As a result of the applied factor analysis, four factors were obtained: innovators, experiencers, achievers and makers. Investors in the group of innovators, makers and experiencers at equal return level prefer only SRI funds, while only experincers prefer to invest in SRI funds at low-return level. In the group of achievers people, there was no significant difference in the average of the socially responsible investment fund preferences at the equal return level and the low return level