Tracing the Ethnography of Imitation and the Philosophy of Fashion Through Tailoring Routine

The analysis of individuals as embodied social subjects constitutes the starting point of the researches carried out on the body in the related literature. To grasp the body as a social element necessitates the consideration and examination of the control, regulation and/or reproduction of any cultural meaning that is united in the body. The advocacy that the body is socially produced through moral and commercial means informs the existence of a routine that can be collected and studied on the normative effect of fashion philosophy on the external-body with a social meaning. In this study, the nature of the mechanism of imitation that was supposed to be born at the point where this routine coincides with the tailoring routine, is examined by an ethnomethodological way. The themes reached in the field are discussed in the axis of key concepts by considering the projection of cultural hybridization, which is one of the social design tools in the capitalist economic process, on the individuals and body and evaluates each individual under equal conditions and thus has an absorbing essence. As a result, it is seen that mechanism of imitation has an effect on the individuals preferences of dressing. At this point, it has been shown that the embodiment on the external body of the publicness formed by the fashion and individuals who follow the fashion via mechanism of imitation have a certain importance in tailoring routine. It is underlined that fashion, which has a mutual form about thinking and action, and which contains a motivation that allows to be released from this mutualisation, is a cyclical phenomenon in the context of shaping mediated social class of the external-body and therefore is in an unpredictable room for manoeuvre