AN EMPIRICAL STUDY ON ONLINE COMPULSIVE SHOPPING BEHAVIOR IN TURKEY

Along with the developments in technology and changes in consumer preferences, commercial activities on the internet have gained speed. The share of online shopping in Turkey is growing in total commercial activity and gaining more importance in terms of businesses, consumers, and the state. Consumers who shop online or have this potential are targeted by businesses. The online shopping market, which has grown in volume, especially for Turkey in the last 10 years, is a new and important issue for academic studies. On the other side of the medallion, the fact that this action can be turned into compulsive behavior as a negative aspect of online shopping constitutes the source of the study. The aim of the study is to obtain inferences about the online compulsive behavior disorder in Turkey. Consumers' attitudes towards online shopping and demographic characteristics have been tried to be determined. In this direction, a field survey was conducted with a sample that could represent Turkey in general. Findings revealed that demographic factors and attitudes towards online shopping were influential on compulsive behavior