Appealing Endoxa in Justification of Political Argumentation: A Study on the Arguments of People’s Alliance

An argument is created by bringing together certain elements, whether in law, philosophy or the political sphere. In this respect, each argument consists of at least one claim and justification for that claim. It is possible to ground the claim in a very different ways such as scientific facts, assumptions, values etc. But one of them, the subject of this research is the common opinion, or endoxa with its ancient name. In this research, the arguments that use common opinions (generally accepted ideas) in the community have been analyzed in order to ground the arguments structured for political persuasion. The model used in the argument analysis was Alec Fisher’s general argumentation analysis method. The meeting speeches of the AK Party and MHP within the scope of the People’s Alliance were the source of the argumentation analysis. A total of seven arguments based on common opinion were determined and analyzed from the speeches