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-  2018 

A Review on the Effect of Satisfaction Perception of the Foreign Ecotourists visiting Uzung?l region on the Destination Loyalty

Keywords: Ekoturist,Destinasyon Sadakati,Mü?teri Memnuniyeti,Uzung?l

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Abstract:

In this study, the conceptual information has been contained as to customer satisfaction perceptions and destination loyalty perceptions of the foreign eco-tourists visiting Uzung?l destination, and it is attempted to determine the relation between them. In this sense, the questionnaire was made with 494 foreign eco-tourists visiting Uzung?l destination in eco-tourism location. According the results of the research, it was found that the level of satisfaction and loyalty perceptions of the foreign eco-tourists are high. In review of the relations between the scales, a weak and positive significant relation was found between the satisfaction measurement and destination loyalty. This situation indicates that the destination loyalty perception would increase by 1.8% in the event of increase in the customer satisfaction perception of the foreign ecotourists

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