The Impact of Unlimited Improvement on Achieving Competitive Advantage: A Field Study in Libyan Public Universities

The study aimed to identify the impact of unlimited improvement (UI) on achieving competitive advantage (CA) in Libyan public universities by a random sample of the academic leaders (Dean, Associate Dean, Heads of Scientific and Administrative Departments) from six public universities. The researcher adopted the analytical descriptive method using a questionnaire specially prepared as a tool for collecting the study data and the collected data were analyzed in SPSS 23 program. The researcher has distributed (320) questionnaires, (295) were retrieved, and only about 281 questionnaires were valid for analysis. The results of the study showed that there is a significant impact of unlimited improvement in achieving competitive advantage. The study recommends the necessity of employing the principle of the participation of all academic leaders in public universities in the decision-making processes, as well as increasing their empowering to facilitate the completion of the work required on time and at a high quality