The Effect of Ethical Leadership and Materialist Tendencies on Employees' Perception of Corporate Social Responsibility

This study investigates the effect of materialist tendencies at the individual level and ethical leadership at the organizational level on the perception of corporate social responsibility (CSR) activities of the enterprise. In this context, hotel enterprises have been preferred from tourism enterprises which have high demand elasticity and data from employees of 5 star hotel enterprises have been collected. The center of Alanya which is a leading tourist destination was preferred as research area. Quantitative methods used in the research and data were collected through questionnaires. According to the findings, ethical leadership is the variable that has the most positive effect on the perception towards all CSR dimensions, and followed by success-oriented materialist tendency. Happiness-oriented materialist tendency has a negative impact on CSR perception for employees and the state. No significant effect was found between the tendency to put materialism at the center of his life and the perception of all CSR sub-dimensions