THROUGH THE BOURDIEU’S RELATIONAL APPROACH PUBLIC RELATIONS AND POWER

It is known that normative approaches to public relations theory and practice and the critical approaches constitute the two pillars. The socio-cultural approach that took place in the field with the years of the 2000s has been focus the on relationships not the structures or the agents, to overcome the duality between these two perspectives. In this study, perspectives on approaches to power have been examined, from the socio-cultural approach, Bourdieu's relitional viewpoint has been found to provide a framework for understanding the public relation to the social context. The concepts of habitus, field, capital and symbolic power developed by Bourdieu have provided a productive point of view at the point of revealing the position of public relations in power dynamics and power relations in society