Commodification of Playbour in Location Based Mobile Games and Social Production of Hybr？d Spaces

This study aims to demonstrate the commercial exploitation of playbour in location based mobile games (LBMGs) that merge digital information and physical spaces. Ethnographic method has been used in the research and the data were collected through participant observation technique by participating in Ingress (Prime) and Pokémon GO! game communities. The research findings, which show the playbour uses of game companies and advertisers, are grouped under two topics. The first is the direct commoditization of playbour by placing the players in the focus of profit as the modder and the target of location-based advertising. The second is to produce economic value indirectly by shaping everyday life and by reproducing of urban space, through social capital produced by playbour