IMPORTANCE OF INTERNET FOR SMALL AND MEDIUM SIZED ENTERPRISES FOR ENTERING IN FOREIGN MARKETS AND ASSESSING THE RELEVANT PROBLEMS

The aim of this study is to conceptually evaluate problems they face and the advantages that SMEs will obtain the opportunities when they use internet while entering foreign markets. In addition, it aims to bring a forward proposal to those problems. In conclusion, thanks to SMEs may have some advantages such as communication, promotion, sales development, searching for markets, reduction of export barriers, reduction of psychological distance, flexibility of response to market, environmental change, accessing the customer, entrepreneurial orientation, low cost, rivalry. Moreover, via internet in international markets SMEs may confront with problems as security, privacy, legal issues, lack of qualified labour force and technical infrastructure