PRESENTAT？ON OF MEN'S IDENTITY ？N TELEV？S？ON ADVERT？SEMENTS AT BETWEEN 1990 - 2000 YEARS

At this study to investigate of how being represented by male identity while handle gender presentation at advertising field which to have discussed textual and fictive viewpoint of television advertisements between years 1990 and 2000. ？n this regard at literature part is implemented of general screening model which is surveyed within notional frame to television advertising, media and identity facts. As examine two television advertisement in analysis section that is intended be how is established of male identity