DRAMAS OF THE KOREAN WAVE IN THE CONTEXTS OF CULTURE INDUSTRY AND CULTURAL GLOBALIZATION

The phenomenon of globalization which transformed many situations in our daily lives with the development of new media technologies since 1970’s up to this day, has also provided the globalization of culture because it made the consumption of media contents possible by the people of different countries. The Korean Wave (Hallyu) which started spreading around the world with its television dramas in the 2000s was thought to be a means to make a local culture popular at first, however it was made of some media content that reproduced the Western values. Although it was thought that the reason why Turkish youth mostly loved these Korean dramas is the shared historical memories of the two countries, but actually the hidden reason that made these dramas attractive for the Turkish audience is the embracement of the Western values that are imbued in almost the whole people in the world. In this context, this article will discuss the relationship of these dramas with the Turkish audience in light of the concepts of culture industry and cultural globalization, through mentioning the different perspectives expressed throughout the literature about the Korean Wave dramas