INNOVATION AND TECHNOLOGICAL APPLICATIONS IN THE BANKING AND FINANCIAL SERVICES: TURKIYE IS BANKASI CASE

Purpose- As a result of the studies conducted in the market, various tools have emerged. For example, in the banking sector, many products such as debit cards, credit cards, internet branch, mobile banking, diversified credit facilities, forward transactions have tried to find a place in the market. With the innovative and technological applications, the main purpose is to facilitate access to information, to reduce cost and to increase customer satisfaction. Türkiye ？？ Bankas？ has been one of the institutions trying to make a difference in its sector with its efforts in the modern world. In this study, innovative and technological studies in banking and finance sector have been examined recently and the application of the science and communication technologies of Türkiye I？ Bankas？ in the sector will be discussed. Methodology- The study is based on the review of innovative practices in the banking sector through the case of Türkiye ？？ Bankas？. Evaluations are made through sample analysis. Findings- Innovative practices are found to be effective in the banking sector and provide competitive advantages. Result- Innovation has a decisive and empowering function in the financial sector. The importance of innovation will increase with technological applications