INNOVATION TRENDS IN E-COMMERCE APPLICATIONS: GITTIGIDIYOR.COM CASE

Purpose- Nowadays, with the increasing competition, new products and services, which make life easier in the field of entrepreneurship and trade, emerge. Especially as a result of digitalization, producers and consumers have been able to meet on a new platform. The virtual shopping platforms, in which time and space concepts have lost their meaning, have many advantages. As an alternative to physical stores, there has been a significant increase in e-commerce applications with the combination of change in marketing concept and technological innovations. E-commerce is increasingly replacing traditional trade. Innovation trends in e-commerce also brought different applications in the sector. For example; important applications such as various payment options, mobile commerce and improved delivery and hire-purchase options have brought vitality to the e-commerce industries. As in the globalizing world, e-commerce in Turkey has started to come to the fore in the recent years and various virtual commercial formations have emerged. Methodology- The study is based on empirical findings ragarding e-commerce applications and interprets innovation evaluations according to the practices on gittigidiyor.com Findings- E-commerce applications get momentum on a global scale. Together with different innovation techniques, e-commerce applications provide superiority to organizations in technological competition. Conclusion- In our study, these formations which are the result of digitalization are discussed and the tendency of innovation in e-commerce applications will be tried to be evaluated in the context of Gittigidiyor.com case