DIGITAL TRANSFORMATION IN THE LOGISTICS SECTOR AND SMART TRANSPORTATION SYSTEMS APPLICATION OF ISTANBUL OTOBüS A.？.

The logistics sector faces major changes due to technological developments such as digital conversion, changes in customer purchasing behavior, new business models, new entrants to the market, demographic, political and economic developments. The most important of these developments is the digital transformation that brings about fundamental changes in how businesses work and how they add value to customers. It is not possible to reduce the digital conversion to a few technologies, but among others web 2.0, mobile computing, broadband Internet, cloud computing, digital media, big data, artificial intelligence, augmented reality, the Internet of objects and the 3D printer have initiated a new era. Digital transformation integrates processes, data, objects, producers, suppliers, marketers and customers in more efficient ways in the logistics sector to transfer the right information to the right person (or machine) at the right time, to convert data into more useful information for decision-making, and to use objects and devices for quick decision making. The application of Smart Transportation Systems at Istanbul Otobüs A.？. is discussed as an example of digital transformation in public transportation