A Dynamic Application of Market Basket Analysis with R and Shiny in The Electric Materials Sector

In this study, it is aimed to determine the products that customers prefer to buy together by using algorithm of association rules Apriori, and to implement an application related to customer relationship management. The data set used in this study was obtained from a company operating in the electricity sector. CRoss-Industry Standard Process for Data Mining (CRISP-DM) model was used during data analysis. Association rules technique Apriori applied to data that contains the two year. Data analysis is performed with R language. RStudio was used as a development tool for R codes. The model performed with Apriori was transferred to web environment via Shiny (shinyapps.io). The cross sales realized between HESNYA-03 and HESNYA-02 products of this brand and the sales of different colors together bring the product into the forefront. From this result, it is thought that by creating various color packages related to the product, customers can increase purchases of less preferred products by being offered new products besides these and similar packages. The user is given the opportunity to query the analyzed data set and make basic arrangements related to the algorithm. This allows the application to be dynamic, independent of time and space