Oldest Enterprise in Turkey: Haci Bekir Sweets (1777 – 2018)

It is hard to encounter an existing business with a long history in Turkey. We can assume that the statist economic structure of pre-Republic period affected this complication. This study examines the oldest living enterprise in Turkey, Hac？ Bekir Sweets. For centuries, the company focused only on the primary business segment. Protection of the brand name by new generations, production according to Turkish taste, and participation at international and national fairs affected the Hac？ Bekir Sweets long lifetime