THE ANALYSIS OF FACTORS THAT AFFECT INCREASING DOING ONLINE CLOTHES SHOPPING POSSIBILITY AND CUSTOMERS' ATTITUDES TOWARDS ONLINE CLOTHES SHOPPING: “THE CASE OF S？NOP UNIVERSITY STUDENTS”

The aim of this study is to analyse consumers' attitudes towards online clothes shopping and the factors that affect the level of increasing shopping possibility. The study group involved students (424) from Sinop University. The data was collected via personal information form and University Students Doing Online Shopping Scale. According to the findings, factors that such as having tools for online shopping, family's monthly income and information sources for online shopping have an effect on online shopping whereas factors such as gender, age, major, duration of using internet, connection point, aim of using internet, online payment types, and way of acquiring online information about clothes do not affect doing online clothes shopping. Also, although students' major and aims for using the internet increased the possibility of doing online clothes shopping, there was not a meaningful relationship between gender, age, having tools for online shopping, family's income, duration of using the internet, internet connection point and levels of increasing doing online clothes shopping