SOCIAL MEDIA AND PERCEPTION MANAGEMENT : SOCIAL MEDIA DISINFORMATION IN THE UK’S BREXIT PROCESS

New media technologies differ from traditional media in many ways and form their own language. Combining image, sound and text in a single-screen, single-technological system, it offers a multimedia platform that can easily be changed and distorted. Nowadays, there is a positive and negative aspect of the information flow. With the fast flow of information, the information-bombarded individual is now the subject of uninformed, immature, unclear, imitating, misleading and manipulative news. The article focuses on the results of such news and visuals that the British were exposed to during the Brexit process