MODELS OF BRAINSTORMING FOR GAINING A DIFFERENT POINT OF VIEW

Einstein's remarkable analysis on the solution of the problems is that “Problems cannot be solved by the same level of thinking that created them.” So how another perspective is captured? For that purpose, is there any methodological brainstorming method that would suggest a different point of view? In the article, “alternative world, contradictory, power of ten” methodologies of brainstorming are explored to combine the old things with new perspectives. By using these brainstorming methods new ideas for video renting, education, banking, healthcare sector, catering, frozen food, ATM and re-organization are developed. Asking people to think differently is like to force someone who does not how to play chess to “checkmate”. Before looking out of the box, it is necessary to determine where to look inside and then outside the box. Before the brainstorming session, the main issue is the determination of the problem and its components. Then, for the solution of these components the search of resources is initiated. Thereafter, brainstorming is realized. Two unrelated concepts are not randomly chosen and combined