INTERNET ADS AGAINST DETERMINANTS OF ATTITUDES: THE CASE OF AUTOMOBILE ADS

Nowadays companies reach consumers using a variety of advertising vehicles to inform about product, brand or the existence of ideas in order to create positive attitudes. Internet ads to reach consumers, makes a positive or a negative influence on attitudes. In this study, the Internet offers a rich psychological factors affecting consumer behavior and advertising opportunities are briefly mentioned, some sections are offered in various aspects of the Internet advertising. Although many works have been in international literature, in Turkey scarcity of studies on this area is striking. A factor influencing the purchasing behavior of Internet users out of the attitudes and perceptions, in terms of competition is very important. Therefore, to determine consumers’ attitudes towards internet advertising on the internet ads, an application has been aimed at a practic