Determining the Priorities of Innovation on Logistics Sector: A Comparative Analysis

In this study, an analysis has been carried out for determining the priorities of the innovation objectives, identified by Turkish Statistical Institute; (i) increase turnover, (ii) increase market share, (iii) decrease costs, and (iv) increase profit margins for the logistics enterprises which are involved in the transportation and storage sectors. In this context, face to face interviews were carried out with the managers of 12 different companies engaged in any innovation activity in the transportation and storage sector in Erzurum within the last 5 years and the priorities of the innovation objectives were determined with the fuzzy DEMATEL method. The obtained results are compared to the results of innovation research which has been conducted by Turkish Statistical Institude between 2010-2012