Blue Oceans in Higher Education

The weariness of competitive business environment has made it one of the hot topics of recent business management literature to find ways to escape from the intense Red Ocean by creating a Blue Ocean where there is no competition. Rene and Mauborgne’s Blue Ocean Strategy (2004) provides a reasonable solution for this issue. Blue Ocean Strategy has been dealt not only in Business Administration but also in many. There are also many studies in Turkish literature on this concept. This study addresses the void in education area to enable the practitioners of higher education, which is subject to many innovations and changes to benefit from the strategy itself. The study aims to increase awareness toward Blue Ocean Strategy by demonstrating the best practices of the strategy in higher education. The study intends to generate insights for higher education academics, practitioners, managers and policy makers