A Research on The Travel Motivations of Tourists and Their Behavior on Purchasing Souvenirs

Today, the reasons why people take part in tourism are constantly changing in line with their desires and needs. In their travels, tourists tend towards souvenirs which will complete their holiday experience in addition to their accommodation, food-beverage and entertainment needs and remind them of their experience during the holiday. In this direction; In this study, the product and store characteristics of travel motivations of indigenous tourists in Istanbul, types of gift items and their effects on purchasing intentions were investigated. In this sense, a study was conducted with 400 local tourists in Istanbul by using the judicial sampling method between February 2018 and April 2018. In the study, related literature was examined and 3 scales were created under the name of intention to purchase with motivations for travel and attitude towards giftware. At the study in which the related analyzes have been accomplished via structural equation modeling; it was determined that travel motivation affected the attitude (store attributes, products attributes and souvenir products) and intention of purchasing