Can Showrooming be defined as a Store Abuse in Terms of Consumer Ethics?

The main purpose of this study is to evaluate the showrooming behavior of consumers from the point of view consumer ethics perspective with consumer, retailer and ethical dimensions, and to suggest a concept that can be used as a counterpart in the Turkish marketing literature in the word "showrooming".The literature has been reviewed on this subject and a conceptual study has been carried out in order to present a proposal about the translation of the concept into Turkish. There were no study has been found in the Turkish marketing literature related to this subject and it has been found that there is no Turkish equivalent of this concept. It is the first article written in the Turkish marketing literature and it is the first study that addresses this subject with ethics