BIBLIOMETRIC STUDY OF BRANDS WITH THE RELEVANT PHD THESIS WRITTEN IN TURKEY

The purpose of this research is to classify doctoral thesises written in the area of brand in Turkey between the years 1995-2018 in terms of what year they are published, subject, university, department, language, number of pages, bibliography number of research methods, research design, sampling volume, classification considering the number of hypotheses number and keyword. In this context, a total of 221 doctoral dissertations, which were registered in the National Thesis Center database of the Higher Education Board (Y？K), were examined. The data were classified by bibliometric analysis method. The parameters used in the study are the year of publication, subject, university, department, language, number of pages, number of references, research method, research model, sampling volume, number of hypotheses and number of keywords. According to the research results, the most studied subject in the field of brand is brand value and the least studied is the subject of brand ethics. In addition, it was determined that qualitative research method was used less than quantitative research methods